More about the LOGO | Oṁ Śrī Surabhi Campaign

[fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20px” padding_bottom=”20px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]INTRODUCTION[/fusion_title][fusion_imageframe lightbox=”yes” lightbox_image=”” style_type=”bottomshadow” bordercolor=”#333333″ bordersize=”1px” borderradius=”0″ stylecolor=”” align=”left” link=”” linktarget=”_self” animation_type=”fade” animation_direction=”left” animation_speed=”1″ hide_on_mobile=”no” class=”” id=””] [/fusion_imageframe][fusion_text]

Oṁ Śrī Surabhyai Namaḥ! Oṁ Śrī Gurave Namaḥ! Gomaye Vāsāte Lakṣmī!

As in all logos, the design, the layout, the images, the colors, the content and the graphics all convey a meaning or message.

The main theme of the logo, as the main theme of “daiva varṇāśrama dharma” is “seva”, service in devotion within our two levels of sva-dharma. Sva-darma refers to the natural duty and occupation of individuals and society on both the material and spiritual levels for both the conditioned and liberated souls.

Both sva-dharmas are referred to in the Essay written by Śrīla Prabhupāda called “Gītā-nagarī”, that place where the teachings of the Gītā are lived.

On the material platform, our sva-dharma is varṇāśrama dharma, the service attitude developed within the four varṇas (aptitude-based occupations that naturally manifest when based on aptitude-based education and training) and the four āśramas (phased life long education or consciousness development that culminates in self-realization, the highest expression being Kṛṣṇa consciousness) centered on the scientific, natural, sacred and sustainable lifestyle, an agrarian lifestyle, where daily one maintains, serves and worships cows, brāhmaṇas and Kṛṣṇa, in that order.

On the spiritual platform, our sva-dharma is bhāgavata-dharma, the essence being bhakti (devotion) to Bhagavān, Kṛṣṇa, the service attitude developed either within or outside the varṇāśrama system. Bhāgavata-dharma, through sādhana-bhakti and rāgānugā-bhakti opens the door to the science of rāsa (transcendental mellow) where one gradually regains one’s eternal natural relationship with Lord Kṛṣṇa through the three fold levels of sambandha-jñāna (knowledge of relationships), abhidheya-jñāna (knowledge of activities) and prayojana-jñāna (knowledge of destination), all elaborately explained by Śrīla Jīva Gosvāmī in his Sat-Sandarbhas.

These two manifestations of dharma, the material and the spiritual, are most explicitly presented in the essential perennial teachings of the Bhagavad-gītā and Śrīmad-Bhāgavatam, and further developed in literatures such as the Bhakti Rasamrita Sindhu (Nectar of Devotion), the Caitanya-caritāmṛta and other writings of our Vaiṣṇava ācāryas.

[/fusion_text][fusion_separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”” class=”” id=””/][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]COLORS[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_flip_boxes columns=”4″ class=”” id=””][fusion_flip_box title_front=”SAFFRON” title_back=”represents dharma” text_front=”The color found in three of the four āśramas: brahmacārī (student life), vānaprastha (retired life) and sannyāsa (renounced life).” background_color_front=”” title_front_color=”” text_front_color=”” background_color_back=”#e06435″ title_back_color=”” text_back_color=”” border_size=”1px” border_color=”#aaaaaa” border_radius=”4px” icon=”fa-flag” icon_color=”#e06435″ circle=”yes” circle_color=”#e06435″ circle_border_color=”#e06435″ icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_width=”35″ image_height=”35″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]All the varṇas and āśramas center on dharma.[/fusion_flip_box][fusion_flip_box title_front=”WHITE” title_back=”represents pure milk” text_front=”White represents the economic foundation of the Vedic culture, the basis for a truly sustainable economy…” background_color_front=”” title_front_color=”” text_front_color=”” background_color_back=”#ffffff” title_back_color=”#5b5b5b” text_back_color=”#5b5b5b” border_size=”1px” border_color=”#aaaaaa” border_radius=”4px” icon=”fa-flag” icon_color=”#ffffff” circle=”yes” circle_color=”#ffffff” circle_border_color=”#ffffff” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_width=”35″ image_height=”35″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]from our mother, the Surabhi cow. White and green are especially for the gṛhastha āśrama since the principal occupation for householders is meant to be agriculture (SB-7.14, Summary).[/fusion_flip_box][fusion_flip_box title_front=”GREEN” title_back=”represents Vedic farming” text_front=”Green represents the economic foundation of the Vedic culture, the basis for a truly sustainable economy…” background_color_front=”” title_front_color=”” text_front_color=”” background_color_back=”#0c6e3b” title_back_color=”” text_back_color=”” border_size=”1px” border_color=”#aaaaaa” border_radius=”4px” icon=”fa-flag” icon_color=”#0c6e3b” circle=”yes” circle_color=”#0c6e3b” circle_border_color=”#0c6e3b” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_width=”35″ image_height=”35″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]based on organic agriculture.
Gītā, 18.44 : kṛṣi (agriculture), go-rakṣya (cow protection) and vāṇijyam (trade based on these two).[/fusion_flip_box][fusion_flip_box title_front=”GOLDEN” title_back=”represents the golden avatāra” text_front=”The golden color (inner circle) represents the golden avatāra, Lord Caitanya Mahāprabhu who introduced …” background_color_front=”” title_front_color=”” text_front_color=”” background_color_back=”#ebcc2b” title_back_color=”#000000″ text_back_color=”#000000″ border_size=”1px” border_color=”#aaaaaa” border_radius=”4px” icon=”fa-flag” icon_color=”#ebcc2b” circle=”yes” circle_color=”#ebcc2b” circle_border_color=”#ebcc2b” icon_flip=”” icon_rotate=”” icon_spin=”no” image=”” image_width=”35″ image_height=”35″ animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]Lord Caitanya Mahāprabhu who introduced the yuga-dharma for Kali Yuga, the chanting of the Hare
Kṛṣṇa mahā-mantra.[/fusion_flip_box][/fusion_flip_boxes][fusion_text]Saffron, white and green are also the three colors on the Indian flag. The land of Bhārata-varña, India, is meant to uphold the principles of religion by promoting the eternal religious principles called “sanātana-dharma” (saffron color), by promoting the protection of mother cow (white color) and by promoting Vedic organic agriculture (green color).[/fusion_text][fusion_separator style_type=”none” top_margin=”30″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”” class=”” id=””/][/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]ELEMENTS[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20px” padding_bottom=”20px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_tabs design=”classic” layout=”horizontal” justified=”yes” backgroundcolor=”” inactivecolor=”” bordercolor=”#5c5c5c” class=”” id=””][fusion_tab title=”Circles” icon=””] circles There are two circles, one inner and one outer.

The inner circle represents the universe of bhakti, the essence of Bhagavat Dharma with the sacred mark of the transcendental OṀ, the Visnu mark of tilaka, and both the cow and bull worshiped by Lord Kṛṣṇa in cintāmaṇi-dhāma of Goloka Vṛndāvana. The inner circle being golden in color also represents Lord Caitanya. In Goloka Våndävana, both gaura-līlā and kṛṣṇa-līlā are manifest simultaneously and devotees also serve simultaneously in both līlās in two separate spiritual bodies (Brahma-saṁhitā, Verse 5.5).

The outer circle represents the universe of varṇāśrama dharma where different symbols represent the four varṇas. The conch (śaṅkha) and lotus (padma) are the symbols for brāhmaṇas, the disk (cakra) and club (gadā) are the symbols for kṣatriyas, while rice, cotton and plough are the symbols for vaiśya. The flute and peacock feather are symbols of Lord Kṛṣṇa. Those who are not enacting the roles of brāhmaṇas, kṣatriyas or vaiśya, the śūdras, assist in all spheres of the varṇāśrama system for the pleasure of Lord Kṛṣṇa.

PETALS
There are 8 petals representing the 4 varṇas and the 4 āśramas.[/fusion_tab][fusion_tab title=”Cow And Bull” icon=””] Bull cow The cow represents mother earth, bhūmi. From her come the five elements known as Pancagavya (milk, yogurt, ghee, urine and dung), five essential ingredients for performing samskaras (sacred rituals) and for the establishment, maintenance and promotion of the brahminical culture.

The bull represents religious principles, dharma, and helps to produce food by plowing the fields. Without bulls, there is no progeny.

The cow and bull are in the center because the Vedic culture focuses on the worship of cows, even before the worship of brāhmaṇas and Kṛṣṇa. “Without protection of cows, brahminical culture cannot be maintained; and without brahminical culture, the aim of life cannot be fulfilled.” (SB Purport, 8.24.5)[/fusion_tab][fusion_tab title=”Tilaka” icon=””] tilaka The mark of tilaka represents Viṣṇu (Vaiṣṇavism) decorated with Tulasi, the essence of which is bhakti, devotional service to cows, brāhmaṇas and Kṛṣṇa. “go-vipra-sura-sādhūnāṁ… O King, for the sake of protecting the cows, brāhmaṇas, demigods, devotees, the Vedic literature, religious principles, and principles to fulfill the purpose of life, the Supreme Personality of Godhead accepts the forms of incarnations.” (SB 8.24.5)

Although varṇāśrama is a material system, when crowned with tilaka, the divine spiritual touch, and especially when centered on cow protection, that form of varṇāśrama becomes divine, hence daiva varṇāśrama. Such daiva varṇāśrama, we should know, is non different from bhakti.[/fusion_tab][fusion_tab title=”OṀ” icon=””]“Amongst vibrations, I am the syllable oṁ.” (Bg. 9.17)
The sacred oṁ sign is the first level of self-realization, ahaṁ brahmāsmi, Brahman realization. Then higher than ahaṁ brahmāsmi comes the localized realization represented by the form of tilaka, Viṣṇu and last comes the highest level of selfrealization, Kṛṣṇa, as found in the Hare Kṛṣṇa mahā-mantra.

OṀ is the first letter of the Śrīmad-Bhāgavatam that begins by “oṁ namo bhagavate vāsudevāya”. OṀ is also the first syllable of the Gāyatrī mantra, “oṁ bhūr bhuvaḥ svaḥ…”[/fusion_tab][fusion_tab title=”Vishnu Symbols” icon=””]

	Padma (lotus)	Sign of auspiciousness
	Gadā (club)	Weapon used by Lord Balarāma
	Śaṅkha (conch)	Sign of victory
	Cakra (disk)	Weapon used by Lord Kṛṣṇa

[/fusion_tab][fusion_tab title=”Flute” icon=””]

The flute represents Kṛṣṇa, the rāsa-līlā, music, transcendental sound vibration as found in the Lord’s holy names of the Hare Kṛṣṇa mahā-mantra.

[/fusion_tab][fusion_tab title=”Plough” icon=””]

The plough represents agriculture and the vaiśyas community. Lord Balarāma is in charge of agriculture..

[/fusion_tab][fusion_tab title=”Rice & Cotton” icon=””]

The paddy (rice) represents agriculture, or grains to be offered in fire sacrifice or yajña. First is Food. “annād bhavanti bhūtāni” (Gītā 3.14) as often explained by Śrīla Prabhupāda. In addition to grains, we must also cloth ourselves; hence cotton represents clothing.

[/fusion_tab][fusion_tab title=”Peacock Feather” icon=””]

The peacock feather represents Kṛṣṇa, Govardhana and Goloka Vṛndāvana.

[/fusion_tab][/fusion_tabs][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible” margin_top=”-30px” margin_bottom=”” background_color=”rgba(255,255,255,0)”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_separator style_type=”none” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”” class=”” id=””/][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]THE SURABHI MANTRA[/fusion_title][fusion_text]
This is the six syllables mantra to worship mother cow. Surabhi is the first cow from which all other cows originate.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]HARE KRISHNA MAHA-MANTRA[/fusion_title][fusion_text]The Hare Kṛṣṇa mahā-mantra—“Hare Kṛṣṇa , Hare Kṛṣṇa , Kṛṣṇa Kṛṣṇa , Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare” decorates the logo.

Lord Caitanya introduced the congregational chanting of the holy names of Kṛṣṇa as the yuga-dharma for this Age of Kali. All activities become auspicious with the presence of the holy names.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_title size=”2″ content_align=”left” style_type=”double solid” sep_color=”#000000″ class=”” id=””]SLOGAN[/fusion_title][/fusion_builder_column][fusion_builder_column type=”3_4″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_4″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_button link=”http://www.srisurabhi.org/membership-account/membership-levels/” color=”default” size=”” type=”” shape=”” target=”_self” title=”” gradient_colors=”|” gradient_hover_colors=”|” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ alignment=”” class=”” id=””]BECOME A MEMBER TODAY![/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]